Traditional craftsmanship and expertise for the kind of quality that only skilled artisans can produce.

A process repeated infinitely, in which every shirt is always identical, down to the tiniest detail.

The FRAY mission: “We want every man who wears our shirts to know he is visibly elegant”

Fray was founded in 1962 by Lucia Pasin, and gradually established itself as a key player in Europe, Japan and the U.S. in this highly competitive market. we celebrate 60years of activity!